Genre Mood Board& Genre Analysis

The musical genre I have chosen is Hip-Hop/R&B. The music magazine industry doesn’t seems to be missing a lot of this genre. The change and popularity of hip hop music has increased through the 2000s; “The Marshall Mathers LP” by Eminem sold over ten million copies in the United States and was the fastest selling album of all time, adding a new tone to hip-hop. Hip-Hop has opened the path for new genres in which the style has diverted from its origin. In the late 2000’s there began a revitalization of hip-hop, which gave it another name ‘alternative hip-hop’, not only appealing to the hip-hop audience but also to different genres. This genre needs more recognition as well as R&B.  Artists associated with this genre are; Eminem, Drake, Nicki Minaj, Lauryn Hill, Kanye West, Rick Ross, Jay-Z, etc.
Contemporary R&B is a music genre that combines elements of hip hop, soul, R&B, pop and funk. It was popularized by artists such as Michael Jackson, Stevie Wonder, Mariah Carey and Whitney Houston. Some of the most prominent R&B musicians today include artists such as Jennifer Lopez, Ashanti, Ciara, Beyoncé, Aaliyah, Alicia Keys R. Kelly, Usher, Ne-Yo, Chris Brown , Rihanna and Trey Songz.

College Magazine Template



I've kept the template for the Deyes High magazne simple. Its aimed towards both students and parents. i have included images, captions, features, a masthead, a headline, a tagline, a dateline and the school logo. I have kept the front cover simple so that is doesn’t look too cluttered and make it recognisable. I will make sure that the style of the front cover will be aimed at both parents and students. I have also added a puff to entise the audience to read this magazine! For the images i have used photos of students, as i wanted the magazine to reflect on being modern.



Magazine Terminology

Buzz Words: "Wow", "Exclusive", "Free" are all examples of this.
Puffs: Colourful boxes promoting features inside.

House Style: A magazine's distinctive design that distinguishes it from its competitors.

Strap Line: A slogan

Banner: Text which stands out on a coloured background generally at the bottom of the magazine.

Copy: The Main Story in the Magazine

Anchorage Text: The way in which text helps to pin down the meaning of a picture and vice versa.

Pugs: Placed at the top left and right corners of the paper and are known as the 'ears' of the Page.

The price of the paper, the logo or a promotion is often positioned there.
Motto: Memorable phrase that is recognisable to a brand

Headline: Catchy Title for the main article

Sell Lines: Text on the front cover that helps to sell the magazine to the audience

Caption: Description of the main image

Masthead: Name of the magazine

Lead: The introductory paragraph of an article. Usually written in bold or capitals.

Drop Capitals: Really big letter that starts off an article



St Ambrose Barlow News Letter Analysis

Deyes High News Letter

This is the analysis of the front page of the official Deyes High's news letter.

Magazine Ideology

Ideology is a system of values, beliefs or ideas that is comman to a specific group of people.

For example:
The Elle reader is spriited, stylish and intelligent; she ecpects to bew successful at everything she does. She takes the lead and breaks the rules.

Kerrang- The Kerrang reader is hardcore. Or seen as 'heavy head bangers'.

Each music music has something specific they want to portray.

Cohens Moral Panic

Cohens moral panic still applys today.

Condition/episode/person/group emerges a threat to societal values and interests.
Threats to our society, some examples are;
Terrorism
Knife crime/ Teenagers
Gun crime
Scandal-Expenses
PM's
Immigrants

Contruct folk devils, one person represents group which becomes hatred.
For example- "Yobs/Hoodies" who are teenagers are becoming the "follk devil". Society needs control folk devils in the media. Folk devil occurs when theres un-rest in society. For example;

Recession
Focused on MP'S and benefit cheats.
MP'S and government- Ripping country off and becoming folk devils.

Historical Perspective
Music Halls- Lower social standard who goes their- Rude shows/ bad songs.
Football teams where picked through religion, this still happens in scotland.

Features 

• Concern- Behaviour is a big threat
• Voultility- Short lived- erupted trouble
• Students- Seen as "folk devils", contructed to create clear division between them and us.
• Consenus- Threat posed by this group
• Disproportionally- Exageration of evidence- scale of the problem

Listening to music people become inspired by lryics. Some cases have proven this point. Artists such as eminem and 50 cent, write unnapropriate lryics about killing, etc. These lryics cause bad reactions.

Feminism In Media

Feminism is a perspective for looking at media texts, feminists would see most media outputs as being the product of a patriarchal or male dominated order aimed at disempowering woman.

Feminism was the response to societys assumptions that woman should be subservient to men.

Main theorist for feminist- Laura Mulvey. This is the most recognised theory. Academic feminist theory emerged as a response to this uberation. Patriarchy is a form of society ruled by men through the figure father to whom are all subordinate.

Laura Mulvey and the Male Gaze.
This theory argues that cinema audiences look in two ways at a film;
-Voyeuristically
-Fetististically
Cinema audiences watch a film without being watched by the characters. Usually in a darkened room, so audience cannot see them. Therefore we are almost voyeurs watching people on screen. This leads to two affects;
Objectivication- Of female characters in relation to this controlling (male) gaze.
Narcissistic Identification- (men watching men on films) with an ideal image section the screen. They tend to see themselves in actors)

Society- Expect certain level of beauty when watching a film.
Voyeurism- You turn represented figure into a fetish.
Fetishism- Marilyn Monroe is the most iconic woman, she is seen as what the feminine form should be. She's celebrated by men for her beautiful looks but considered as an object. She has a role as a woman. Hollywood films have male protagonist and assume male audience. Females are seen as glamorous and Marilyn Monroe is seen as this. This is why front covers of magazines aim towards having woman on the cover looking feminine and glamorous. A certain image is expected from all woman which is to be beautiful, a small size and glamorous. For example Beth Ditto was situated on the front cover of NME appearing naked, covering certain areas but showing a lot of skin. This is going agaisnt society expectations, as normally only woman seen as fetishism woman would be situated on front covers. Of corse, this front cover caused controversy and broke the rules which caused a lot of speculation.

Semiotic Theory

Semiotic Theory (Saussure made)

The semiotic theory is signs and colours given to signify something. For example when we see the sign of the sun shining, it signifies brightness so therefore happiness is signified.

Sign- Signifier- Signify.
For example:

Rain- Moody Music- Depression/Emo
The colour Red- Liverpool, love, lust, anger
Red-Romance- Love
Winter- Rain- Depressed

Sunshine- Summer- Smiles

Colour gives a sign- somethings signified. (+mis-en-scene)